Thursday, February 13, 2020
Business Plan Essay Example | Topics and Well Written Essays - 3250 words
Business Plan - Essay Example The researcher of this essay analyzes and creates a business plan for the B-school, that will primarily focus upon the master of business administration programme as a start up venture, but it will later look to expand its operations globally. The course of this school aims at building the foundation of work by providing new skills and knowledge to enable the students to make the transition to a higher level of responsibility. The researcher states that every year there are increasing number of students from abroad that comes to London for pursuing management degree in several business schools of the United Kingdom. Therefore, there seems to be greater demand of the MBA schools in the United Kingdom today. The business plan that is presented in this essay take into account and demonstrates the PESTEL analysis of the United Kingdom and the Porterââ¬â¢s Five Forces Model in order to understand the relative opportunities that lie for the new venture. The researcher of this essay also undergoes deep internal analysis, that is aimed to understand the strengths and the weaknesses of the product. Key success factors were also determined in brief by the researcher. Financial plan of the business school were also made to reflect the number of years required to breakeven of the project. Initially, it is stated that for two consecutive years the B-School is projected to incur losses. However, the researcher analyzed that from third year onwards profit is expected from the business plan of the B-School. Table of Contents Executive Summary 2 Description of the Business Plan 4 Description of the Product and Its Features 4 Situation Analysis 5 Internal Analysis 8 Generic Strategies 8 Market Segmentation 9 Core Competencies 9 Value Chain Analysis 10 Financial Overview 13 Strategic Option 15 References 17 Bibliography 20 Description of the Business Plan The business plan is all about the B-school that will be headquartered in the United Kingdom. The B-school will serve the students with a Masters of Business Administration course initially. The new venture has been named as Global School of Business Management. The business school will be a privately run school aiming to operate globally. Description of the Product and Its Features The B-school will primarily focus upon the MBA programme as a start up venture. It will later look to expand its operations. The modern business world demands candidates who have excellent managerial capabilities and skills that would help in the overall organ isational growth. The course aims at building the foundation of work by providing new skills and knowledge to enable the students to make the transition to a higher level of responsibility. On top of that, the candidate is able to identify the business problem. It is only through this kind of programmes (MBA) that help the candidates to shape their skills and competencies to match with the organisational requirements. Situation Analysis The Global School of Business Management will be initially set up in the UK. It is through PESTEL analysis that the macro environmental factors that influence the business of a particular country can be best understood. Political Environment The country has three arms of the state namely the executive, the legislature and the judiciary (Roger Darlington, 2010). Safe and sound legal system has been established by the government, with the development of the department of education that would look after the educational affairs and children services. Eco nomic Environment The population of the country is increasing thus demanding increasing number of large homes (Meikle, 2010). In the UK, there is considerable amount of inclination among people towards gaining academic knowledge and also of gaining higher education. This scenario can be comprehended by the fact that the education undertaken by 54-64 years old people is comparatively high than other countries (Seniorwatch, n.d.). It is due to high economic growth that the disposable income of the people has increased and can afford higher education. The UK government has made a significant increased commitment to education and has planned to spend
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